Paintings, sculpture, and a conceptual practice that treats corporations as oeuvres. By Paul-Alexander Pissarro, great-great-grandson of Camille Pissarro. Acquisitions are handled by Name of My Gallery. Every edition is bound by the perpetual CoCA resale covenant.
Do and Pissarro are not asking the question. They are building the institution that answers it.
Where Duchamp asked what is art, Do and Pissarro ask what is the minimum viable institution. The institution does not produce aesthetic goods; it engineers covenants and compliance mechanisms as artworks. The corporation is the medium.
Camille Pissarro showed in all eight Impressionist exhibitions. The first of them, in 1874, was mounted by a corporation: a cooperative whose statutes he pushed toward the rules of a bakers' union. The inheritance was never only a way of painting. It was a way of incorporating.
RAD-GEN.001 · 2026
Oil on canvas, 30.5 × 30.5 cm. Edition of one hundred, painted by hand by Kim Van Do. $7,000.
An edition of one hundred oil paintings in the late impressionist style of Camille Pissarro, each painted by hand by Kim Van Do. The edition addresses the market's historical undervaluation of Camille Pissarro relative to Monet: the serialised sunset the elder Pissarro refused to paint, painted one hundred times.
Acquire Project pageOne hundred and fifty years later, the practice takes that detail literally. These are not companies that support the art. They are the art.
Religious corporation · Montana
One work of art in the form of a church: the founding congregation of Corporate Realism. It engineers covenants and compliance mechanisms as artworks. churchofconceptualart.org
Secular 501(c)(3) nonprofit
A secular 501(c)(3) nonprofit, registered with the IRS. chronicleoflivingartists.org
Experimental marketing agency · New York
A marketing agency as an artwork: narrative architecture, issuing broker to the church, publisher of the books. unsubscribe.llc
Conceptual gallery space
A gallery as an artwork: the virtual space through which the editions pass into collections. nameofmy.com
Every edition is bound by a perpetual legal covenant that runs with the object: documented chain of custody, cash settlement on resale, and a fifty per cent royalty to the artists on resale value above the edition's threshold, $30,000 for the Genesis series and $14,000 for RAD-GEN. The covenant is part of the work; by acquiring, you accept it.
An institution that enforces through authentication needs objects worth authenticating. The objects are deliberately strange, so that the paperwork can be deadly serious.
UNSUB·GEN·001 · 2025–2026
Unlicensed Rolex Day-Date 40, archival resin, CoCA institutional seal. Edition of ten. $15,000.
The inaugural work of the Genesis series: ten unlicensed Rolex Day-Date 40 wristwatches sealed in archival resin and impressed with the CoCA institutional seal. In the artist's framing, "the resin is the blockchain, the covenant is the smart contract, and the lineage is the whitepaper." The first edition was placed with a private collector in Texas in May 2026.
Acquire Project page
UNSUB·GEN·002 · 2026
Broken iPhone, kintsugi repair with gold lacquer.
Where Genesis Artifact consecrated a counterfeit, Genesis 002 consecrated a failure: a sixteenth-century repair philosophy transposed onto disposable technology, the cracked screen treated as the site of the work rather than its flaw. The covenant structure carries forward unchanged.
EnquireThe institution also speaks in pictures.
Film · as Paul-Alexander Pissarro · Church of Conceptual Art
A film by the Church of Conceptual Art. Watch at churchofconceptualart.org.
Every practice ends in an archive. This one filed its ending first.
paulpissarro.com · 2026–2078
The artist's obituary, published fifty-two years in advance: a complete Wikipedia-style article in sixteen languages, with 47 references, an infobox, a filmography and a register of editions. It reads as a conceptual Wikipedia entry and functions as autobiography, advertisement, and will. Read it.
Institutional record: Church of Conceptual Art. Sales and placement: Name of My Gallery.